You focus on your clients. We'll handle the numbers.

Running a fitness business is hard enough without worrying about bookkeeping, tax returns and HMRC deadlines.

Whether you're a personal trainer, online coach, bodybuilder, gym owner or fitness content creator, Accounting On You helps you keep your finances organised, understand your tax and actually know what's going on with your money.

No confusing jargon. No disappearing accountants. Just straightforward support from real people who understand how fitness businesses work.

Accounting that works around your business

You didn't start coaching people because you wanted to spend your evenings sorting receipts and figuring out corporation tax.

That's where we come in.

We help fitness professionals across the UK stay on top of their finances, whether you're just starting out or already running a successful coaching business.

Bookkeeping Without the Headache

We help keep your income, expenses and transactions organised, so you know where your business stands.

Tax Returns & Year-End Accounts

From self-assessment to limited company accounts and corporation tax returns, we'll handle the paperwork and keep you on track.

VAT Support

Getting close to the VAT threshold? Already VAT registered? We'll help you understand your obligations and manage your returns.

Salary, Dividends & Tax Planning

If you're running a limited company, we'll help you understand how to pay yourself, plan ahead and avoid nasty tax surprises.

Ongoing Support

Questions about expenses, tax or how to record something? Our team is here to help throughout the year, not just when your accounts are due.

Financial Trackers

We provide ongoing financial information to help you understand your business performance and plan for upcoming tax bills.

We understand the fitness industry

Fitness businesses don't always operate like traditional businesses.

You might earn money through personal training sessions, online coaching, training plans, subscriptions, digital products, sponsorships or social media.

You might have Stripe payments coming in, gym rental fees going out, coaching software, equipment purchases and clients paying from around the world.

We understand that your income and expenses can come from several places, and we help make sense of it all.

Who we work with:

• Personal trainers and gym instructors

• Online fitness and nutrition coaches

• Bodybuilders and competition coaches

• Gym and fitness studio owners

• Fitness influencers and content creators

• Businesses selling training plans and digital fitness products

Whether you're self-employed or operating through a limited company, we'll help you stay organised and understand your obligations.

What can personal trainers and online coaches claim?

One of the biggest questions we get is, "Can I put this through the business?"

The answer depends on what the expense is, how it's used and whether you're a sole trader or limited company.

Here are some common examples.

Coaching software and subscriptions: Business-related software, client management systems and booking platforms can generally be allowable expenses.

Professional development: Relevant courses, qualifications and training may qualify, depending on the purpose and circumstances.

Equipment: Equipment purchased for genuine business use may qualify for tax relief, subject to the relevant rules.

Travel: Qualifying business journeys may be claimable, but normal commuting and personal travel are treated differently.

Gym memberships and personal coaching: These aren't automatically allowable simply because you work in fitness. The specific purpose and circumstances matter.

Not sure what you can claim? That's exactly what we're here for.

Straightforward pricing. No surprises.

Whether you're a sole trader or running a limited company, we have accounting packages to suit different business needs.

We'll help you understand what's included and whether you need additional services such as VAT, payroll or bookkeeping.

No confusing accounting jargon. Just clear information about what you're paying for

Frequently Asked Questions

Do personal trainers need an accountant?

You're not legally required to appoint an accountant simply because you're a personal trainer. However, an accountant can help you stay organised, prepare tax returns, understand allowable expenses and meet your filing obligations.

Should I be a sole trader or limited company?

That depends on your profit, personal circumstances, business plans and how you want to operate. We'll help you understand the differences so you can make an informed decision.

Can I claim my own fitness coach as a business expense?

Potentially, where the cost is genuinely for qualifying professional development rather than personal fitness or training. The nature of the coaching and your business circumstances need reviewing.

Can I claim gym clothing and supplements?

Ordinary gym clothing and personal supplements are generally not allowable simply because you're a fitness professional. Specific business-only items may be treated differently.

What if I receive payments through Stripe or other coaching platforms?

We can help you organise and reconcile your business income, including payments received through online platforms.

Do you work with online coaches outside Sheffield?

Yes! We're based in South Yorkshire and support clients across the UK through online accounting and communication.

When do I need to register for VAT?

VAT registration generally becomes compulsory when your taxable turnover exceeds the current registration threshold over a rolling 12-month period, or is expected to exceed it in the next 30 days alone. We can help you assess your position, including more complicated international sales.

Ready to take accounting off your plate?

You look after your clients. We'll look after the numbers.

Whether you're just starting your fitness business or looking for a new accountant who actually responds, we'd love to hear from you.

Accounting On You - Accounting without the headache.